You might have heard that Destination North East England has a bold vision for the future of tourism and it means business.
They launched it in the form of the Regenerative Visitor Economy Framework recently, which you can read about here.
They also published a podcast episode featuring a discussion with Guy Bigwood, CEO and Chief Changemaker of GDS-Movement.
In this episode, you’ll discover a pioneering regenerative visitor economy framework that’s setting a new standard.
“As the scourge of ‘over-tourism’ hits destinations around the globe,” it asserts, “how prepared is the North East when it comes to dealing with more tourists and the carbon footprint increases that brings? How are we going to protect our people, our place, and our planet, and what does the future look like for our visitor economy?”
Jonny Chambers, the host of Destination Digest, and Guy together explore the story behind the transformative framework, the opportunities it unlocks, and the future it inspires for businesses, communities, and leaders.
As destinations everywhere face the pressures of growing visitor numbers and environmental impact, they address the essential questions:
- How can we embrace tourism without compromising what makes a place special?
- How do we protect our natural and cultural treasures for future generations?
- What does a truly regenerative visitor economy look like in practice?