Murmuration and GDS-Movement Join Forces to Conquer Tourism Sustainability Challenges with Advanced Data Solutions
GDS-Movement has announced a strategic partnership with Murmuration, a statistical software suite (SAS) company harnessing satellite data and using Artificial Intelligence to support sustainable tourism and environmental performance.
582 ViewsThe Global Destination Sustainability Movement (GDS-Movement), a data-driven international change agency driving socio-economic and environmental transformation in cities and regions across the world has announced a strategic partnership with Murmuration, a statistical software suite (SAS) company harnessing satellite data and using Artificial Intelligence (AI) to support sustainable tourism and environmental performance.
What can be Expected
This collaboration will equip destinations working with the GDS-Movement with access to Murmuration’s data-driven solutions, training, and consulting services, aimed at meeting urgent sustainability challenges in the visitor economy and building resilience for the future.
Founded by two space engineers in 2019, Murmuration leverages satellite Earth observation and AI to deliver real-time insights for stakeholders across the visitor economy. Through intuitive dashboards, destination management organisations can monitor environmental and climate trends, assess risks, and optimise resource management.
Dashboard Murmuration – Malta
Examples of implementation include:
- Environmental Monitoring: Comprehensive insights into climate risks, biodiversity, and landscape quality help destinations safeguard their natural assets and ensure a higher-quality visitor experience.
- Carrying-Capacity Calculations: Through an analysis of each destination’s environmental, social, and economic attributes, this tool enables destinations to determine visitor levels that are more sustainable for both people and the environment.
- Seasonality and Adaptation Modelling: Real-time and predictive data on tourism patterns and climate impacts support destinations to better manage visitor flows across seasons and better adapt to climate-related changes.
- Tourism Attractiveness Indicators: Based on data points like air quality, water abundance, and transport sustainability levels, these indicators allow destinations to assess, track, and enhance the tourism experience’s overall appeal and comfort.
In addition to providing these powerful insights, Murmuration will offer tailored training within the GDS-Academy, GDS-Movement partners and destinations, building local capacity for interpreting and acting on data insights. This training complements GDS-Movement’s bespoke consulting services, helping proactive destinations anticipate future challenges with data-driven sustainability, climate, and events strategies.
Guy Bigwood, Chief Changemaker of the GDS-Movement, commented:
“We are excited to partner with Murmuration, whose advanced satellite and AI-driven solutions bring outstanding value to our growing community. This collaboration enables destinations to further successfully tackle critical issues, turning complex, correlated data into actionable insights. By equipping destinations with progressive tools, we can help them not only solve today’s challenges but anticipate and manage future impacts.”
Tarek Habib, Co-founder and CEO of Murmuration, added:
“Our partnership with GDS-Movement is a major, concrete step in the journey to achieving positive global impact. The GDS-Movement’s expertise, network, and reach, powered by Murmuration’s technology, enable us to better support tourism stakeholders in reaching their sustainability goals and moving into a regeneration paradigm. Together, we approach topics such as destination sustainability certification, carrying capacity and seasonality using trailblazing tools and methodologies.”
New Benchmarks through Collaboration
This collaboration integrates Murmuration’s sophisticated data insights and training into the GDS-Movement’s suite of services, setting new benchmarks for more sustainable management of the visitor economy and helping destinations create an increasingly positive impact for years to come.
For more information about Murmuration’s innovative solutions, please visit www.murmuration-sas.com
To learn more about the GDS-Movement, visit www.gds.earth.
ENDS
NOTES TO EDITORS
For further information about the partnership, contact Anja Spice, anja@gds.earth
ABOUT MURMURATION
Murmuration provides decision-making dashboards that help understand the impact of human activity on the environment and the impact of climate change on human activities. Our objective is to help public and private tourism actors to assess the evolution of specific environmental indicators in their destination or site of interest (e.g. evolution of vegetation, air quality, heat islands, etc.).
Our services help them monitor their impact on the environment and measure their attractivity with focus on the environment.
Discover more at https://murmuration-sas.com/
ABOUT THE GLOBAL DESTINATION SUSTAINABILITY MOVEMENT (GDS-Movement)
The GDS-Movement is a pioneering, data-driven international change agency that acts to catalyse socio-economic and environmental transformation in cities and regions across the world. Our mission is to empower tourism and events professionals with the mindsets, skill sets, and toolsets to co-create more regenerative and resilient destinations to visit, meet, and live in.
Discover more at www.gds.earth.
ABOUT THE GLOBAL DESTINATION SUSTAINABILITY INDEX (GDS-Index)
*The GDS-Index is a trusted performance improvement programme to assess and accelerate the progress of a destination’s regenerative journey. It measures, benchmarks, and enhances the sustainability strategies, action plans, and initiatives of more than 100 destination management organisations, municipal authorities, and their tourism supply chains.
Co-founded in 2016 by the International Congress and Convention Association (ICCA), City Destinations Alliance (CityDNA), IMEX Group, and MCI, the GDS-Index offers an unparalleled resource for visitors, DMOs, municipalities, and event planners looking for destinations that offer the best in sustainable performance. Find out more at www.gds.earth/index/
