Impact Stage,
Thursday, 21st Nov,
11:00 – 11:20 CET –

In this engaging and informative session, “Green Claims Checked: Storytelling Under the New EU Directive”, changemakers Bella Shahsuvaryan and Anja Spice dive into the new EU Green Claims Directive—what it means for you, your organisation, and the future of sustainability storytelling. Learn how this directive will reshape how event organisers and suppliers communicate their green efforts. With far-reaching implications for any organisation targeting EU citizens, this session is relevant for businesses worldwide. Discover three actionable strategies to ensure your green claims are reliable, transparent, and verifiable in compliance with the new legislation.