Events

Join our upcoming webinar, Mapping Change: Towards Data-Driven Tourism and Events that Regenerate on 5 or 6 February.

• The 5 February instance takes place at 09:00 - 10:30 CET
• The 6 February instance takes place at 17:30 - 19:00 CET (hit button below to register)

• Tarek Habib, Co-Founder and CEO, Murmuration 

• Simon Leth Kløvgaard, Account Executive, BeCause 

• How AI (Artificial Intelligence) and satellite data can monitor and mitigate environmental pressures in high-traffic tourist regions that may be hosting large and small business events. 

• Strategic approaches to managing sustainability data to comply with regulations and meet the expectations of all interested parties. 

• Insights from successful case studies where data-management led to more sustainable outcomes in tourism and events. 

Join our upcoming webinar, Mapping Change: Towards Data-Driven Tourism and Events that Regenerate on 5 or 6 February.

• The 5 February instance takes place at 09:00 - 10:30 CET (hit button below to register)
• The 6 February instance takes place at 17:30 - 19:00 CET

• Tarek Habib, Co-Founder and CEO, Murmuration 

• Simon Leth Kløvgaard, Account Executive, BeCause 

• How AI (Artificial Intelligence) and satellite data can monitor and mitigate environmental pressures in high-traffic tourist regions that may be hosting large and small business events. 

• Strategic approaches to managing sustainability data to comply with regulations and meet the expectations of all interested parties. 

• Insights from successful case studies where data-management led to more sustainable outcomes in tourism and events. 

10.15 to 10.45 CET - Guy Bigwood explores Danish tourism's sustainable efforts in relation to other countries and foreign destinations. With his international outlook, Guy Bigwood highlights where Danish tourism is doing well and where improvements can be made. This conference takes stock of Danish tourism's sustainable efforts and focuses on accelerating development towards the ambitious goals in the new national tourism strategy "Pathways to sustainable tourism growth". The conference is aimed at managers and sustainability officers who want to contribute to strengthening tourism's sustainable development.

Guy Bigwood explores how destinations are redefining events in 2025 through regenerative and impactful business event strategies, keeping with the theme for this year's forum of "Creative Collaborations: Innovating for Greater Communities". He looks into transforming events with sustainability, circular economy, and more holistic planning practices. "As the events industry evolves," a recent social post on the topic highlights, "sustainability and regeneration have taken center stage, shaping how destinations and organisers approach planning. Integrating circular economy principles and creating lasting legacies are no longer optional—they’re essential for future success." This forum* offers enriching workshops and sessions designed to challenge and inspire attendees. Planners will benefit from unparalleled opportunities to connect with peers from diverse industries and explore innovative approaches to meeting design, sustainability, and impact. All whilst getting to know the 13 BestCities Global Alliance destination partners under one roof. *Open to International Associations, Association Management Companies, Agencies, Corporate Meeting Planners, (Core) PCOs and invited guests.

• Discover innovative solutions and best practices.
• Gain actionable insights on minimising environmental impact while fostering community engagement and economic growth.
•  Explore how Destination Management Organisations (DMOs) are adapting to drive sustainability.
• Network with professionals, government delegates, and sustainability enthusiasts.

17:30 - 19:00 CET - We warmly invite you to the Feeling the Pulse webinar*, "The 2024 Innovation Award Finalists & Winner” to discover and be motivated by innovative projects that are making exponential positive change not only possible, but probable.   Be inspired by the projects that are helping innovative destinations lead and motivate in a webinar packed with superlative, real-world examples.   We’ll hear from representatives of Copenhagen, Denmark: for its “CopenPay” initiative and this year’s winner, Oslo, Norway: for its “Winter Destination Network” initiative, Toronto, Canada: for “Relax, Recharge, Renew” initiative, Vancouver, Canada: for its “Social Procurement for Tourism, Hospitality and Events” initiative, Victoria, Canada: for the “Affordable Housing Project for Hotel and Hospitality Employees” initiative.  

Impact Stage, Thursday, 21st Nov, 11:00 - 11:20 CET - In this engaging and informative session, "Green Claims Checked: Storytelling Under the New EU Directive", changemakers Bella Shahsuvaryan and Anja Spice dive into the new EU Green Claims Directive—what it means for you, your organisation, and the future of sustainability storytelling. Learn how this directive will reshape how event organisers and suppliers communicate their green efforts. With far-reaching implications for any organisation targeting EU citizens, this session is relevant for businesses worldwide. Discover three actionable strategies to ensure your green claims are reliable, transparent, and verifiable in compliance with the new legislation.

Impact Stage, Wednesday, 20th Nov, 13:00 - 13:20 CET - The global food sector accounts for 26% of carbon emissions and 85% of water consumption in tourism, with over 30% of food going to waste. Events present a unique opportunity to drive change in this critical area. In this thought-provoking session, "Carrots and Sticks: The Future of Food Sustainability in Events", sustainability pioneer Guy Bigwood will share 20 years of expertise on how to make food and beverage services in events more regenerative, profitable, and delicious. Through real-world case studies and a circular approach, you'll gain actionable insights to boost positive environmental and social outcomes while sparking a local food revolution through your events.