Jennifer has over two decades of experience in tourism and destination marketing.

For eight years, she served as Marketing Liverpool’s Head of Convention Bureau, thrice earning an M&IT Silver Award for Best UK Convention Bureau.

In 2023, Jennifer established Liverpool’s Visitor Economy Sustainability Taskforce and won the GDS-Movement’s Most Improved Destination Award.

She has degrees in Cities, Culture, and Creativity, and French and Spanish, and is a certified teacher.

Jennifer also holds a GSTC Professional Certificate and is a member of The Chartered Institute of Marketing. She previously chaired the Destination Group as Board Director of the Meetings Industry Association.